Head of Marketing, Africa

Position: Head of Marketing, Africa
Location: Lagos, Nigeria
Reports To: Chief Executive Officer (CEO), Africa
Industry: Lifestyle and Fashion

Ashcorp is a global lifestyle group of companies across fashion, beauty and retail. Emboldened by our vision “To
inspire and empower generations to live intentionally, creating a lifestyle that redefines how we experience the world” What began as a retail organisation for international brands in Lagos, Nigeria, with a Nigerian-only customer base has now grown into an organisation with customers across the world, known for its innovative and
the inclusive approach in building brands.

Our portfolio of companies includes acclaimed brands such as Ashluxe, one of the most acclaimed fashion brands
out of Africa; Ashluxury, the premier luxury retail fashion destination in Africa, Ashglobal Logistics, an integrated
logistics provider. In our 5 years, we have continuously achieved double-digit and triple-digit year-on-year revenue
growth. We have recently been recognised and awarded top 10 places to work in Nigeria and for promoting
diversity, equality and a highly inclusive working environment.

As we look to the future, our ambition is:

• To become a unicorn (i.e. valuation of $1bn) by 2030
• To continue our growth trajectory by entering new markets across different continents
• To redefine the boundaries of luxury and lifestyle
• To enhance customer experience with cutting-edge technology, AI-driven personalisation, and seamless omnichannel solutions
• To achieve the highest levels of operational excellence
• To have the best people and the best culture

As we expand our presence in Africa, we seek a visionary Head of Marketing to lead our regional
marketing strategy, elevate brand awareness, and drive customer engagement across the continent. As the Head
of Marketing, in Africa, you will be responsible for developing and executing a dynamic marketing strategy that
strengthens the brand’s positioning in key African markets. You will lead initiatives that resonate with our target
consumers, leveraging your deep understanding of the regional landscape to deliver impactful campaigns and
foster meaningful customer connections.

Key Responsibilities:

• Develop and implement a comprehensive marketing strategy tailored to the African market, ensuring alignment with global brand objectives.
• Uphold and communicate the brand’s luxury positioning through compelling storytelling and innovative marketing campaigns.
• Adapt global campaigns to local markets, ensuring cultural relevance while maintaining brand consistency.
• Analyse consumer behaviour, market trends, and competitive landscapes to inform marketing strategies.
• Oversee the region’s digital and social media presence, driving engagement and brand loyalty through tailored content.
• Build and lead a high-performing marketing team, fostering a culture of creativity and excellence.
• Manage the regional marketing budget, ensuring cost-effective allocation of resources
• Monitor campaign performance, leveraging data to refine strategies and maximise ROI.
• Plan and execute high-profile events, including product launches, and exclusive VIP experiences.
• Establish and nurture partnerships with influencers, media, and strategic partners to amplify the brand’s reach.

Key Requirements

• Minimum 8–10 years of experience in marketing, with at least 4 years in a leadership role preferably in the lifestyle sector (other sectors may be considered based on experience)
• Proven track record of developing and executing successful marketing strategies in African markets.
• Expertise in digital marketing, social media strategy, and analytics
• Exceptional skills in fostering relationships with influencers, media, and stakeholders.
• Deep knowledge of Africa’s diverse cultures and ability to tailor campaigns accordingly.
• Proven ability to inspire and manage a high-performing team.
• Data-driven approach to decision-making and campaign optimisation.

Why Join Us

• Be a part of a global brand expanding its footprint in Africa.
• Lead a dynamic team and play a pivotal role in shaping the brand’s growth in a diverse and vibrant market.
• Competitive compensation and benefits, including opportunities for professional growth

Application process
Please send the following to careers@ashcorpgroup.com  marked “Head of Marketing” in the subject line

Ashcorp is dedicated to supporting a more ethical and inclusive industry. We believe that diversity in all forms makes the workplace conductive and richer. This gives everyone to express their talents, both individually and collectively. In the spirit of inclusivity, qualified applicants will be considered regardless of age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.